Privacy

Sente, Inc. (“Sente”) is committed to protecting your privacy.  We have prepared this Privacy Policy to describe to you our practices regarding the Personal Data (as defined below) we collect from users of our website, located at http://sentelabs.com (“Website”).  Capitalized terms not defined in this Privacy Policy have the meanings given in our Terms of Use located at http://sentelabs.com/legal/.

1. User Consent

By using our Website, you agree to the terms of this Privacy Policy and if you submit Personal Data through our Website, you expressly consent to the collection, use and disclosure of your Personal Data in accordance with this Privacy Policy.

2. A Note About Children

We do not intentionally gather Personal Data from visitors who are under the age of 13.

3. A Note to Users Outside of the United States. 

Your Personal Data may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of Personal Data may be less stringent than the laws in your country.

4. Types of Data We Collect

“Personal Data” means data that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data.  “Anonymous Data” means data that is not associated with or linked to your Personal Data; Anonymous Data does not, by itself, permit the identification of individual persons.  We collect Personal Data and Anonymous Data, as described below.

(a) Information You Provide to Us

  • We may collect Personal Data from you, such as your first and last name, gender, e-mail and mailing addresses, professional title, company name, and password if you create an account to log in to our network (“Account”).
  • When you order Products on our Website, we will collect all information necessary to complete the transaction, including your name, credit card information, billing information and shipping information.
  • We retain information on your behalf, such as files and messages that you store using your Account.
  • If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply.
  • When you participate in one of our surveys, we may collect additional profile information.
  • If we maintain any message boards on our Website from time to time, when you post a message on such message boards the information contained in your posting will be stored on our servers and other users will be able to see it.
  • We also collect other types of Personal Data that you provide to us voluntarily, such as your operating system and version, product registration number, and other requested information if you contact us via e-mail.
  • We may also collect Personal Data, such as at other points in our Website that state that Personal Data is being collected.

(b) Information Collected via Technology

  • To make our Website more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.
  • We also use cookies and URL information to gather information regarding the date and time of your visit and the information for which you searched and which you viewed.  “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a web site.  We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Website.  Persistent Cookies can be removed by following Internet browser help file directions.

(c) Information Collected from Social Networking Sites
If you access our Website from a social networking site (e.g., Facebook or Twitter), we may receive data about you from such social networking site, in accordance with the terms of use and privacy policy of the third party provider of such social networking site.

(d) Google Analytics
We currently use Google Analytics.  Google Analytics collects information anonymously and reports website trends without identifying individual visitors.  Analytics uses its own cookie to track visitor interactions.  Website owners can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it.  Please see the following links for more information about Google Analytics: http://www.google.com/privacy_ads.html, http://www.google.com/privacy.html, and http://www.google.com/analytics/tos.html.

5. Use of Your Personal Data

(a) General Use
In general, Personal Data you submit to us is used either to respond to requests that you make, or to aid us in serving you better.  We use your Personal Data in the following ways:

  • to facilitate the creation of and secure your Account on our network;
  • identify you as a user in our system;
  • provide improved administration of our Website;
  • improve the quality of experience when you interact with our Website;
  • send you a welcome e-mail to verify ownership of the e-mail address provided when your Account was created;
  • send you administrative e-mail notifications, such as security or support and maintenance advisories;
  • to make telephone calls to you, from time to time, as a part of secondary fraud protection or to solicit your feedback; and
  • to send newsletters, surveys, offers, and other promotional materials related to our Products and for other marketing purposes of Sente.

(b) Creation of Anonymous Data
We may create Anonymous Data records from Personal Data by excluding information (such as your name) that make the data personally identifiable to you.  We use this Anonymous Data to analyze request and usage patterns so that we may enhance our Products and improve Website navigation.  Sente reserves the right to use Anonymous Data for any purpose and disclose Anonymous Data to third parties in its sole discretion.

6. Disclosure of Your Personal Data

We disclose your Personal Data as described below and as described elsewhere in this Privacy Policy.

(a) Third Party Service Providers
We may share your Personal Data with third party service providers to: provide you with the Products that we offer you through our Website; to conduct quality assurance testing; to facilitate creation of accounts; to provide technical support; and/or to provide services requested by Sente.  These third party service providers are required not to use your Personal Data other than to provide the services requested by Sente.

(b) Affiliates and Acquisitions
We may share some or all of your Personal Data with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Policy.  If another company acquires our company, business, or our assets, that company will possess the Personal Data collected by us and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy.

(c) Other Disclosures
Regardless of any choices you make regarding your Personal Data (as described below), Sente may disclose Personal Data if it believes in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on Sente; (c) to protect or defend the rights or property of Sente or users of the Products; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or Terms of Use.

7. Third Party Websites.

When you click on a link to any other website or location, you will leave our Website and go to another site and another entity may collect Personal Data or Anonymous Data from you.  We have no control over, do not review, and cannot be responsible for, these outside websites or their content.  Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of data after you click on links to such outside websites.

8. Your Choices Regarding Your Personal Data

(a) Choices
We offer you choices regarding the collection, use, and sharing of your Personal Data.

  1. We may periodically send you free newsletters and e-mails that directly promote the use of our Website or Products.  If you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information below).
  2. Despite your indicated e-mail preferences, we may send you non-marketing  related communication, including notices of any updates to our Terms of Use or Privacy Policy.

(b) Changes to Personal Data
You may change any of your Personal Data in your Account by editing your profile within your Account. You may request deletion of your Personal Data by us, but please note that we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements).  When we delete any information, it will be deleted from the active database, but may remain in our archives.  We may retain your information for fraud or similar purposes.

9. Security of Your Personal Data.

Sente is committed to protecting the security of your Personal Data.  We use a variety of industry-standard security technologies and procedures to help protect your Personal Data from unauthorized access, use, or disclosure.  We also require you to enter a password to access your Account information. Please do not disclose your Account password to unauthorized people.  No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while Sente uses reasonable efforts to protect your Personal Data, Sente cannot guarantee its absolute security.

10. Contact Information

Sente welcomes your comments or questions regarding this Privacy Policy.  Please go to our Contact page and email us, or contact us at the following address or phone number:

Sente, Inc.
Attn: Website Administrator
7590 Fay Ave., Suite 405
La Jolla, CA 92037
858.551.8314

11. Changes to This Privacy Policy

This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your Personal Data, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our Website.  Any changes to this Privacy Policy will be effective upon the earlier of 30 calendar days following our dispatch of an e-mail notice to you or 30 calendar days following our posting of notice of the changes on our Website.  These changes will be effective immediately for new users of our Website.  Please note that at all times you are responsible for updating your Personal Data to provide us with your most current e-mail address.  In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice.  In any event, changes to this Privacy Policy may affect our use of Personal Data that you provided us prior to our notification to you of the changes.  If you do not wish to permit changes in our use of your Personal Data, you must notify us prior to the effective date of the changes that you wish to deactivate your Account with us.  Continued use of our Website, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.